What is digital marketing strategy?


A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media.

What is a digital marketing strategy?

Digital marketing strategy encompasses the targeted marketing strategy followed by digital marketers. The target audience for a digital marketing strategy is the users, potential customers, end-users, or prospects who are digitally aware, aware of the technology, and as such, have the propensity to use digital channels to interact with you.
Types of digital marketing strategies
If you are an individual digital marketer, you can design and execute one of the following digital marketing strategies:
Digital marketing campaign

In this strategy, you will provide targeted digital marketing campaigns to your audience based on the user’s behavior and interests.

Campaign management
In this strategy, you will manage the clientele of the client's digital marketing campaigns which will be managed by you and your team.


In this strategy, you will manage the digital marketing campaigns of the organization and it will be controlled and run by the organization.

Responsive campaign
In this strategy, you will manage digital marketing campaigns to meet the preferences of the users and optimize the user’s data for successful interactions.
Targeted advertising
In this strategy, you will define your audience by tracking their behavior and demographic information and offering more customized and effective online advertising programs to the targeted audience.
Social media

In this strategy, you will use social media to market your products and services and engage your target audience by interacting with them.

Content marketing

In this strategy, you will create relevant and valuable content which you think will benefit your audience and will reach them through various digital marketing channels.

When you’re designing a digital marketing strategy, you must maintain the following points in mind.

Predict your target audience
Your digital marketing strategy will target the users of the audience that is interested and looking for the solutions your product is providing. The users may not be aware of your brand or your product but if you target the right users, then they will be receptive to the product and your brand.

What are the 7 Types of Digital Marketing?

Digital marketing can be broadly broken into 7 main categories including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.





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